Gift for you from South Africa

"

Is this actually true though? The price was controlled by De Beers for a long time but that monopoly disappeared when they found tons of them in Australia some decades ago. Then there's the difference between new and used/resold diamond, where you don't hvae to pay retail price including markups and price for appraisal.

You have the lab-grown ones which are only a fraction of the price of a natural diamond. They have less value primarily because of marketing I suppose, because the "natural" tag carries some romance with it. And after all, the little imperfections make them special and unique.

I guess it depends?

(Before I got into IT I worked for a luxury accessories and jewerly brand so I'm somewhat familiar with the topic tho it's been years)


Its not only the the DeBeers monopoly but they started it. even back then they had a lot more than enough. Its not a through other or newer mines (which they usually bought out) where found, its the simple fact that the stones itself are not even rare. You are completely right that the romance is what drives the price , because there is no real supply problem. And well of course the value the craftsman adds when cutting etc.

edit: also not an expert but a few years ago I made a doku/wiki spree about that shit, so maybe take it with a grain of salt, my research could be flawed.
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Last edited by tsunamikun#0433 on Jan 27, 2026, 3:33:50 AM
Interesting, thank you for sharing. It reminds me of the difference in price between gold and platinum, which is ~20x rarer but ~2x less expensive. Brand recognition do be a thing
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